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Official healthcare sponsorship can include sun, skin brands.
July 7, 2011
By: TOM BRANNA
Editor
Johnson & Johnson has entered into an agreement to become a global sponsor of the 2014 FIFA World Cup Brazil, becoming the eighth and final FIFA World Cup Sponsor. With this sponsorship, Johnson & Johnson will be the exclusive and Official Healthcare Sponsor, with the ability to activate across its businesses, including its consumer products, which include oral, sun, skin and wound care products. In addition, J&J will receive exclusive global marketing rights related to th...
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